Market statistics show that when a seller prices their home accurately, they net more money. Many sellers want to “test the market” at an inflated price. This strategy only increases market time, indicates to Buyers that you are unrealistic and many times results in lower net prices. We call this “chasing the market”. The best strategy to price your home is to use recently closed comparables and current listings. Buyers are looking for the best value and if your home is considered over-priced the buyer will move on or wait for the inevitable price reduction. Our goal is get you the best price in the shortest period of time. What do we offer specifically to reach our goals?
Let us make your home show a little larger, brighter, more attractive and more competitive in the market by adding, moving or removing furniture and accessories. You’ll be pleasantly surprised by how your home shows after our Home Staging Professional gives it some beautiful touches. Studies show that staged homes sell quicker and for 30% more, so why not take advantage of this complimentary service that will transform your space that caters to today’s buyers? Take a peak at our before and after photos! (this should have a link to go to the photos)
2. Internet Marketing:
Did you know that over 90% of buyers start their search on the internet? Our focus is to capture those buyers by marketing your home with professional photographs on over 50 websites, including KoenigRubloff.com, Trulia, Realtor.com, Homes.com and more. We have also developed our own website which drives numerous buyers to our listings.
Our team has become the leader in our market. In other words, we’re well connected. We receive calls daily from other agents asking, “Do you have any new listings?” We also work within the community sponsoring various events and charitable organizations, which in turn, helps make your listing more visible. Also, because we have a network of top selling buyers agents on our team, many times we obtain a buyer interested in our listings.
4. Expert Negotiating:
We consider negotiation as an art form. Our job is to find out what the most important issues are for each buyer and find a way to bring both sides together for a fair and equitable transaction. Sometimes price is the key, other times it may be close date or some other issue. Our job is to discover what is driving the negotiation and capitalize on it. Part of our strategy is to gather multiple offers. This is not always an option, but staying in touch with agents who have brought clients to your home and calling every one of them when we get an offer sometimes help us get that second offer. When multiple offers are not possible, we are experts at finding comparable properties to show your buyer value, and ultimately get you the best price for your home.